Sponsorship activation: How to get the most out of a partnership
I love sponsorships and how organizations choose to activate on them. Now, I use that term, “activate”, a lot when I talk about sponsorships and partnerships and I’ve come to a realization; people have...
View ArticleClik here to view.
A profitable business: Why game publishers count on eSports
Gaming devices have become a standard equipment in our houses just as TVs. Just looking at american households there are already four out of five which do have some kind of gaming dedicated device....
View ArticleClik here to view.
Sponsor me: How to contact a sponsor
There are hundreds of tweets buzzing around the likes of „Sponsor us, we are pro..!“ Sometimes it gets even worse including typos, grammar mistakes and even slang. Of course nobody’s perfect and as a...
View ArticleClik here to view.
Get a Sponsor: How I learned to stop worrying and love the advertisement
The post Get a Sponsor: How I learned to stop worrying and love the advertisement appeared first on eSports Observer.Related posts: Sponsor me: How to contact a sponsor Fnatic announces Dafabet as a...
View ArticleClik here to view.
Fnatic announces Dafabet as a new main sponsor, but is that a fair bet?
Just one week ago we started a discussion about betting operators moving in as team sponsors. The announcement of Team Lounge Gaming, financially backed by betting provider CSGO Lounge, had concerned...
View ArticleClik here to view.
Press release: “G2A Battles Riot for e-sports Rights to Grow”
This is the original and un-edited press release we received by G2A. The content does not represent the opinion of the editors. G2A.COM would like to hear from e-sports fans the world over directly...
View ArticleClik here to view.
Vainglory Developers Celebrate a Year of Achievement
Press release San Mateo, USA – 18 November 2015 – Game developers Super Evil Megacorp last week celebrated their first birthday since the initial launch of Vainglory on the Apple App Store and the...
View ArticleClik here to view.
Fnatic’s bold moves continue in retaining Tempo Storm sponsorship
Once we called them “clans”, but today, gaming organizations like Fnatic and Cloud9 are much more. They’ve gone from being small clubs to fully-incorporated companies. Nowadays, they are professional...
View ArticleClik here to view.
The Future of eSports Marketing: 2016 and Beyond
Entiva Group works with brands and companies to define and execute world-class, eSports marketing strategies. Join our FREE mailing list and stay connected to the business side of eSports –...
View ArticleClik here to view.
Sponsorship activation: How to get the most out of a partnership
I love sponsorships and how organizations choose to activate on them. Now, I use that term, “activate”, a lot when I talk about sponsorships and partnerships and I’ve come to a realization; people have...
View ArticleA profitable business: Why game publishers count on eSports
Gaming devices have become a standard equipment in our houses just as TVs. Just looking at american households there are already four out of five which do have some kind of gaming dedicated device....
View ArticleSponsor me: How to contact a sponsor
There are hundreds of tweets buzzing around the likes of „Sponsor us, we are pro..!“ Sometimes it gets even worse including typos, grammar mistakes and even slang. Of course nobody’s perfect and as a...
View ArticleGet a Sponsor: How I learned to stop worrying and love the advertisement
The post Get a Sponsor: How I learned to stop worrying and love the advertisement appeared first on The Esports Observer.
View ArticleFnatic announces Dafabet as a new main sponsor, but is that a fair bet?
Just one week ago we started a discussion about betting operators moving in as team sponsors. The announcement of Team Lounge Gaming, financially backed by betting provider CSGO Lounge, had concerned...
View ArticleFnatic’s bold moves continue in retaining Tempo Storm sponsorship
Once we called them “clans”, but today, gaming organizations like Fnatic and Cloud9 are much more. They’ve gone from being small clubs to fully-incorporated companies. Nowadays, they are professional...
View ArticleClik here to view.
The Future of eSports Marketing: 2016 and Beyond
Entiva Group works with brands and companies to define and execute world-class, eSports marketing strategies. Join our FREE mailing list and stay connected to the business side of eSports –...
View ArticleSuper Smash Bros 4 player loses sponsorship following sexual assault allegations
Amid allegations of sexual assault, a Super Smash Bros 4 player has been dropped from his sponsorship team. Cristian “Hyuga” Medina, who recently signed to VGBootcamp, allegedly assaulted fellow Evo...
View ArticleFnatic founder Sam Mathews on solidifying a global brand, and his new...
Fnatic is one of the oldest and most popular brands in esports. Starting as team in 2004, the organization quickly evolved from just another Skandinavian clan into a global lifestyle brand. Today, the...
View ArticleHTC hints at cancelling LCS sponsorships as Riot-LCS owner dispute continues
The very public debate between Riot Games’ management and team owners in the pro League of Legends circuit just got a lot more serious. In a note on its Facebook page, HTC eSports—who sponsor and...
View ArticleYahoo Esports new live show sponsored by General Mills
Yahoo Esports new weekly live show, Yahoo Esports Live, will be sponsored by General Mills, the companies announced today. Reese’s Puffs Cereal, in particular, will be a major part of the “custom...
View Article
